Privacy Policy

KNAPP USA, LLC PRIVACY POLICY
Last Updated: February 25, 2025


Scope and Acceptance

This Privacy Policy explains how Knapp USA, LLC (referred to as “Cloéstar,” “Mason Tyler,” “we,” “our,” or “us”) collects, uses, and shares your personal information when you visit our websites (cloestar.com and mason-tyler.com), use our apps, or interact with any of our Services.

This policy details how we manage any data that can personally identify you—such as your name, contact details, or account information—and explains your rights as well as our legal responsibilities. We are committed to protecting your privacy and ensuring the security of your personal information.

By using our Services—including accessing our websites—you confirm that you have read, understood, and agree to the terms of this Policy. If you do not agree with these terms, please do not use our Services. This Policy, together with our Terms of Use, governs your access to and use of our Services and does not cover third-party websites linked to or accessible via our platforms.

This policy, together with our Terms of Use, governs your access to and use of our Services. “Use” includes accessing, transmitting, or exchanging information and utilizing any features or functions provided by our Services. The policy applies to all personal data collected through our described methods (see sections on “Information We Collect” and “How We Use Your Information”), regardless of the device or platform you use.

Please note, this policy does not cover third-party websites that might be linked to or accessible via our Services. While we provide these links for your convenience, we do not control or endorse the privacy practices of these external sites. If you choose to visit them, their privacy policies will apply.


Information We Collect

We and our service providers collect several categories of personal information depending on how you interact with our Services:

  • Identifiers/Contact Information: Name, mailing address, email address, phone number, social media handles, username, and password.
  • Commercial Data: Order history, purchase records, product/browsing choices, and shopping preferences.
  • Financial/Payment Info: Billing details, account numbers, credit card data (processed via secure vendors).
  • Internet/Network Activity: IP address, device information, browser type, operating system, dates of access, pages viewed, clicks, and interaction with digital ads and emails.
  • Location Data: General or approximate geographic location derived from your IP address or device.
  • Demographic Data: Age, date of birth, and gender (voluntarily provided).
  • Employment Data: Work history, education, resume, and salary expectations (if you apply for a job).
  • Visual/Audio Data: Recordings from customer service calls or any photos/videos you upload.
  • User-Submitted Content: Information you post on our sites, such as fitness goals, feedback, UGC content or inquiries.
  • Inferred Data: Deductions we make based on the above data to understand your preferences and characteristics.


Sources of Personal Information

We gather your personal information from four primary sources, including:

  • Directly from You: Information provided when using our Services, shopping in-store, calling us, creating an account, signing up for emails, participating in promotions, using social media to connect with us, contacting customer support, applying for jobs, etc.
  • Your Devices: Technical tracking tools (e.g., cookies and pixels) that collect data about your interactions with our websites, ads, and emails over time and across devices.
  • Third-party Service Providers: Vendors who support our operations, such as website hosting, payment processing, and email communications.
  • Other Third Parties: Business and marketing partners or social media platforms may share information they have gathered about you.


How We Use Your Personal Information

We use your personal data for the following legitimate business purposes:

  • Service Delivery & Improvement: To fulfill and manage your orders, process returns, personalize your experience, and continuously enhance our Website and product offerings.
  • Customer Service: To communicate with you regarding order status, security alerts, updates, and responding to your inquiries.
  • Marketing & Advertising: To tailor personalized shopping experiences, measure ad effectiveness (using tools like Google Analytics and social pixels), and send promotional communications (with your consent).
  • Operational Security: To process transactions, detect and prevent fraud, investigate security breaches, and ensure the safety of our users. We use automated decision-making tools (via Shopify) primarily for fraud detection.
  • Legal Compliance: To comply with legal obligations, regulatory requirements, and to protect our rights and the safety of our business.


How We Share Your Personal Information

We may share your information with the following parties:

  • Service Providers: Vendors who perform essential services on our behalf (e.g., hosting, payment processing, email communications). These parties are contractually obligated to protect your data.
  • Partner Companies: Organizations with whom we collaborate on products, contests, or promotions.
  • Business Transfers: As part of a sale, merger, or asset restructuring.
  • Legal & Regulatory Requests: When disclosure is necessary to comply with law, respond to legal requests, or protect our rights and the safety of the public.
  • Social Media: If you choose to log in using a social media account, certain data is shared with that provider according to their policies.

All third parties are contractually obligated to protect your personal data and use it only for the purposes we specify.

 

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, for our legitimate business interests, or to comply with legal requirements. When data is no longer needed, it is securely deleted or anonymized.

 

Security of Your Personal Information

We implement physical, technical, and administrative safeguards to protect your personal information. However, no online transmission is 100% secure. Any data transmission to our Services is done at your own risk. In the event of a security breach, we will take prompt steps to notify affected users as required by law.


Children’s Privacy

Our Services are not intended for children under the age of 16. We do not knowingly collect personal information from individuals under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.


International Data Transfers

We operate primarily in the United States. By using our Services, you consent to the transfer and storage of your data outside your country of residence. We employ legally recognized safeguards (including standard contractual clauses where applicable) to ensure your data receives adequate protection regardless of where it is processed.


Cookies and Tracking Technologies

Our Services, emails, and advertisements use cookies, pixel tags, and similar tools to automatically collect data about your online activities. For further details on the types of cookies we use and how to manage them, please review our separate Cookie Policy.


Text Message/SMS Consent and Opt-Out

We may send automated text messages (“SMS”) under two circumstances:

  • Order-Related Notifications: When you provide your number to receive shipping updates from our carriers. You consent to receive these texts, and standard message and data rates may apply.
  • Marketing Texts: If you explicitly sign up for promotional alerts.

Opt-Out: You may opt out of any SMS communication by following the instructions provided in those messages. Your number is shared only with trusted providers to facilitate these communications and is not sold to unrelated third parties.

 

Your Choices and Rights

You have the right to control how your data is used:

  • Marketing Opt-Out: You can manage your communication preferences or opt out of marketing emails by using the unsubscribe links provided in our emails.
  • Account Management: If you have an account, you can review and update your personal information via your account settings.
  • Cookie Management: Review our separate Cookie Policy to learn how to block or manage tracking technologies.

 

U.S. State Privacy Rights (CCPA/CPRA, VCDPA, CPA, etc.)

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or other states with comprehensive privacy laws, you may have the following rights regarding the personal information we hold about you:

  • Right to Know/Access: The right to request information about the categories and specific pieces of personal information we have collected about you, the sources of that information, and the business purpose for collecting/sharing it.
  • Right to Correct: The right to request correction of inaccurate personal information we maintain.
  • Right to Deletion: The right to request the deletion of your personal information, subject to certain legal exceptions.
  • Right to Opt-Out of Sale/Sharing: The right to opt out of the “sale” or “sharing” of your personal information, as those terms are defined under applicable state law (e.g., for targeted advertising).
  • Right to Limit Use of Sensitive Personal Information: The right to limit our use of Sensitive Personal Information (SPI) to only what is necessary to perform the Services you requested. SPI includes health/wellness information, precise geolocation, etc.

To exercise these rights, please contact us using the dedicated email address or mailing address provided below.

 

International Rights (GDPR, UK, and Canada Residents)

If you are located in the EU, UK, or Canada, you may have the following additional rights:

  • Right of Access: To obtain confirmation about whether your personal data is being processed and to receive a copy of that data.
  • Right to Rectification: To request correction of inaccurate data.
  • Right to Erasure (“Right to be Forgotten”): To request the deletion of your personal data under certain circumstances.
  • Right to Restriction of Processing: To limit how your data is used.
  • Right to Data Portability: To receive your personal data in a structured, commonly used, and machine-readable format.
  • Right to Object: To object to the processing of your data based on legitimate interests or for direct marketing purposes.

For assistance with exercising any of these rights, please use the contact details provided in the Contact Us section.


Contact Us and Complaints

For further details about our privacy practices, to exercise your rights, or to submit a complaint:

Email: support@cloestar.com (Please include "Privacy Request" in the subject line)

Mail: Knapp USA, LLC Attn: Legal & Compliance 2618 San Miguel Drive #2083 Newport Beach, CA 92660

Complaints: If you are an EU resident and remain concerned about our handling of your personal information, you have the right to lodge a complaint with your local Data Protection Authority.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any modifications will be posted on our website and become effective immediately unless otherwise noted. We encourage you to review this policy periodically.